About us
About us

“I love fine wine, its territory and its people. After having worked for many years as Sales Manger and PR in some wineries of Friuli and as a sommelier, in 2015 I earned a Master’s degree in Wine Business Management and made up my mind to create my own business, indipendent and flexible, in order to relate personally with wineries in need a tailor-made assistance.

Thus Pedra Consulting was born, a consulting company that allows me to promote the extraordinary wine region of Friuli Venezia Giulia, and further develop the international relations built up over the years, in order to offer wineries tailored solutions, both in Italy and abroad.”


    Laura Pedrazzoli

CEO Pedra Consulting and Woman of Wine



I believe in communication, because who doesn’t know can’t wait to find out



– Learn to communicate:

International relations and business development

Definition of targets and commercial strategies

Maintaining contacts between producers/clients/distributors

Negotiating prices, sales promotion, business opportunities





– Communicate to learn:

Public relations and social networks management

Creation, development and management of events related to wine (wine tastings, private dinings, conferences)

Development of wine turism activities (trips and tours to wine estates)

Assistance in marketing activities, fairs, wine tastings